TikTok is introducing a new feature that enables them to reduce the quantity of AI-created media appearing in their streams. This move comes as the service disclosed that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global rollout. This development coincides with a rise in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on a popular video site only show clips produced artificially. A large amount of this content is classified as low-quality AI content, a phrase for substandard, mass-produced content that is often absurd or surreal.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we intend to give people the option to see more or less of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its network labeled as made with AI. In total, in excess of 100 m pieces of content are uploaded to the platform daily, making AI content a minor percentage of its total content library.
User Control Features
Viewers will be capable of reduce or increase the amount of AI content they see by opening the content preference feature in the application and selecting “AI-generated content”. Other topics that can already be modified under the filter encompass news, style, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate users to identify “realistic” artificially created content, and it forbids malicious fake videos of celebrities or emergencies. Any realistic artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the service will henceforth add an artificially created tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This step is intended to help prevent users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is furthermore establishing a $2 million awareness program for experts and organizations to create educational content about ethical AI use. This project will assist non-profit groups specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, amid discussion over intentions to make redundant hundreds of review team members in the UK. TikTok is set to eliminate a significant number of roles in its trust and safety division in London, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content before it is viewed by staff. The platform announced a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
